A FORRESTER STUDY ON THE NEW B2B BUYER COMMISSIONED BY CARRENZA PARTNER INTERSHOP
B2B Commerce Buyers are going rogue
There’s a world of opportunity out there for companies willing to embrace the new realities of commerce. Gone are the days of procurement department monopolies. Frustrated with formalized internal purchasing, individual B2B buyers are bypassing processes and capitalizing on the freedom the Internet provides.
This first-of-its kind research shows that business buyers around the world are also demanding online consumers, and if e-commerce isn’t playing a major role in your sales strategy, you’re going to be left behind. You must have robust commerce capabilities. You have to offer the rich, relevant content they need to make their decision – in the way they want to access it.
HOW DO YOU DO THAT? IT STARTS WITH UNDERSTANDING THE NEW B2B BUYER
How do they shop? Where do they buy? And what motivates them? Click here to download the study to find out.